It all starts when we’re out with friends and meet some strangers… Inevitably, it comes up in the conversation that I’m a photographer, and I specializes in shooting weddings and portrait photography… The person turns to their significant other, then looks back at me- “We hired a cheap ( Insert Family Friend Here) to shoot our wedding… And its one of my biggest regrets.”
The fact is, almost 90% of the couples I talked to who have a story like this do it out of sheer innocence. They had every intention of hiring a quality photographer and of course desired to have outstanding photo’s returned to them after the wedding- but they simply didn’t know what questions they should be asking, and were blinded by the low cost (if any at all) offered to cover their day!
Now, don’t get me wrong- every photog has to start somewhere in this profession and even when I did my first wedding, I did with little expectation of making over $800 and I had previous professional camera experience within segment of the photography gambit. However, I quickly learned that I didn’t have a clue about what it took to price and properly service an entire wedding experience . The amount of prep time needed to properly execute the day, the proper gear needed day-of, the amount of time invested in post-production editing : $1000 weddings would never cover what it would take to run a sustainable business and deliver the quality of images that would well represent my band. Not to mention, I had one camera body and multiple lens, but I didn’t even think how big of a disaster it would be if it failed during that day. I was building my pricing around what I had seen on Facebook groups and budget friendly blogs- I had no idea what the market was like for “good” photographers, or heck, what was even considered “good” wedding photography lol!
So long story, short. I’ve been there before- as the $800 photographer and as the budget client. Fast forward to now and I’ve been shooting weddings and other forms of photography for three years, and I believe I have a firm understanding of what it takes to properly cover a wedding. The purpose of this article not being to shame those shopping for wedding photographer’s on a razor-thin budget, or those who’s in-laws are suggesting that “Uncle Fred” shoot your wedding for $200… But to provide realistic information to brides and grooms about what kind of cost to expect, and why you will pay more for them, in terms of hiring a quality photo/video on your wedding day.
Cost Expectations Vs. Quality Expectations
Like most in the service industry, you truly do get what you pay for, and it rings more true in weddings. Understanding that two of your most important expenses in your wedding day are your venues and your photographer are critical to ensuring the best success of your wedding day from a photo standpoint. Realistically, couples are paying anywhere between $3,000-$6,000 for reputable photographers to cover their wedding. Mind you there are many factors that could make that cost higher, or significantly lower based on many factors, and how photographers structure their business and their home base. If you’re expecting to pay less, you might be playing with fire, and I’d advise you to proceed with caution and thoroughly vet your potential photog
Turn Attention Towards “Quality” over “Quantity”
I get it-”we want every single image from the day” “how many images will we get back?” Those are great questions to ask! But the real questions should be about the quality of the pictures you will receive! Cell phones are incredible and offer us for more superior photos than what they did in the past. An iPhone can take some seriously awesome pictures! I know , because I have one, and use it all the time for candid moments with my family and the pictures look great on Instagram… But that’s where it stops. We can’t be so fixated on cost that we turn our eyes against quality in hope of quantity. Shooting an entire wedding day in various indoor/outdoor settings require a complex understanding of knowing how to use and manipulate light in order to obtain quality images that will show well not only on web, but also in print, formats! I often find myself having to overhaul settings to capture a candid moment that can’t be recreated in a moments notice! This is something you want to entrust a professional with and it takes years of shooting, training, and investing in one’s gear to know how to do this in order to deliver a quality finished product. Now your Uncle Fred might tell you’ll get every photo for $500, but at what cost when you realize half of them are not able to be used?? Quality over quantity everyday.
You’re Really Hiring Them for More than “A Day’s Work”
“$5,000 for one day of work?!?… Boy, Im in the wrong business” I’ve heard that from an actual customer before I booked them. And it wasn’t until I was able explain myself it when they fully understood…Professional Photographers are not simply taking photo’s for 8-10 hours of you wedding day. On most weddings I will devote more than 30-40 hours of time editing all my clients photo by hand ( I call it editing “with love” instead of by hand lol), putting together albums, answering emails and correspondence, paying taxes, and attending to the other administrative duties that are required to do this line of work full time! So while it might seem absurd to pay someone $4,000 for a day’s work, the amount of time put in pre and post-wedding ends up being far more than just 8 hours and requires a substantial investment in proper gear, and expierenace to be able to service them properly.
Embracing The Unpredictable- Can Uncle Fred handle it?
Even the most organized and well planned weddings will have delays, snags, or unexpected weather that will resort in some creative improv. Trust- it rained the entire day of my wedding, and my wife’s dress didn’t fit day-of and it' kept falling down which kept her from getting the bridal portraits she wanted (it was a sweet-heart neckline which is strapless for you males still reading). So among other things we had to flip our tentative schedule virtuously upside down. It’s situations like this where you need someone with the gear, knowledge, and confidence to embrace the situation at hand and turn lemons into a vodka-sprite (with a lemon of course) and not add any additional stress onto an already stressed bride and family. You’re photographers attitude can really bring down the entire wedding party!
Interview Multiple Photographer’s Before Making a Choice
So you’re now reconsidering, “Uncle Fred” … and asking me “How do I find the right photographer for me?” This one might make me sound a bit ridiculous, but I always suggest to all my clients, even those who are insistent in booking with me, that they take some time to talk with other photographers. Why is this so important? Because your day is so important! And considering that you’re going to be followed around by these people on one of the most important days of your life, you need to be sure there is a good energy and connection between the media team and the couple. In fact, that is why require a consultation before booking- the best raw emotions come from having a genuinely great time working with your team, and not everyone is attracted to my personality and I can respect that! So find the photographer that best suits YOUR needs.
So to sum it up- there truly is a photographer out there for everyone, but it’s important for the couple at hand to understand that a wedding day is a day that can’t be physically re-lived- However, hiring a quality professional photographer, you can re-live it through your captured photo’s. If you still choose to let (Insert Family Friend Here) shoot your wedding because he’s doing it for cheap, make sure you consider the above mentioned and hopefully it will help to ensure everyone has the absolute best wedding experience!